The U.S. is home to more than 45 million Hispanics and half of all U.S. Spanish speakers also speak English "very well",. Latino Motion is aired in English capturing second generation, long time residents and the large segment of Latinos that prefer English programming. At the same time Latino Motion is fostering greater cultural understanding among non-Spanish speakers. Hispanic purchasing power has increased at a compound annual growth rate of 7.5 percent, more than twice as fast as the 2.8 percent growth for the total U.S. purchasing power. Purchasing power among the diverse Hispanic population is currently valued at approximately $1 trillion and $39 billion in New Jersey alone. Multiculturalism is redefining what it means to be American today.

Importance of Reaching a Dynamic Latino Community

BECOME A SPONSOR
Sponsoring programming or "Underwriting" on Latino Motion is an effective means to achieving your public affairs, community outreach or marketing goals of your business or organization. Underwriting is not the same as buying an ad "spots" on commercial television. Underwriters are held in high regard because they support valued programs such as Latino Motion. Underwriting will give you the benefit from on-air recognition and awareness as you support quality programing to a vast diverse audience. You are seen as more than just a sponsor, underwriting spots connects your company with a program that viewers care about and allow you to strike a chord with the important segment of our audience; the Latino Community.

Many companies and businesses like yours underwrite community access television programs to reach and build relationships with customers, employees, community leaders, public officials, and other important constituents. Similar to event sponsorships, underwriting community access television programming provides many promotional opportunities that can deliver a powerful message to the right people. Latino Motion has several options available to heighten your impact.